There is a fairly logical path to take when planning and producing a Direct Mail campaign, so we've put together this list of pointers to help you. It is a guide rather than an exhaustive list, so if you would like further advice or information then you can call us on 0113 276 5500 or contact us via the 'Contact Us' page.

- Decide what you want your message to be. What are you trying to convey…information…a warning…or an offer?

- Decide how you want the pack to look.

- Decide what the best format of combining the above is - either a mailpack, postcard, and whether a reply device is necessary etc.

- If the pack does require a response device, check yourself to see if it works.

- Ask someone unrelated to the campaign to read through it and check it all make sense to the recipient.

- Send the artwork, data and letter text to the mailing house with the necessary instructions.

- Check the text and live proofs that the mailing house provide for content, accuracy and position.

- Confirm how you would like the items in the pack to be folded and finished.

- Check a Sample Enclosing Pack that the mailing house provides prior to enclosing for the sequence and direction of items within the pack.

- Confirm you are happy for the packs to be released into the Royal Mail system.