Griffin Direct offer a variety of mailing services and solutions from data processing and personalisation through to enclosing. Our experienced team are here to guide you through that process usually beginning with the receipt of data files.

Data

Data files are supplied either by e-mail or on CD. These contain the names, addresses and other relevant details of the people you want to mail. If your data doesn't require any processing and is ready to mail then we just need to load it onto our system, reformat it so that it 'talks' to the software packages that our personalisation machines use and begin the proofing process.

Alternatively, data often requires some verification or manipulation before it can be output, which may involve running any or a combination of the following : List Merging, De-dupe, MPS, Mortascreen, NCOA etc. For plain English explanations of these terms, please go to Explaining the jargon' page.

All our data processing services are compliant with the data protection act and DMA guidlines, ensuring complete confidentiality. We never carry out any data work without your instructions or consent, and any data you supply to us is securely stored throughout and can either be returned to you or destroyed upon completion of your mailing - whichever is your preference.

Proofing

Proofing is a crucial element of any Direct Mail campaign. Without providing examples of what the finished piece is going to look like, how would you know whether you were happy with what you were going to get? Proofs of the live data and letter text will be available for you to check prior to laser printing commencing, giving you the opportunity to make any necessary amends.

Personalisation - Laser Printing

There are two methods of laser printing - either on cut sheet stationery or continuous. The most appropriate method is usually dictated by the volume of the mailing, although there are no hard and fast rules. For larger run jobs, continuous stationery is more cost effective than cut sheet - largely due to the fact that it can be processed faster. Stationery can be lasered either simplex (one side) or duplex (both sides), and the finished printed item will be identical to your approved proof.

Finishing

After laser printing is complete stationery often needs cutting down to its finished size and / or folding up ready to go into envelopes.

Enclosing

In the case of traditional mailpacks, the final stage of production is to collate all the items and enclose them into the outer envelope following your preferred sequence.

Mail Out

Mailpacks are prepared for a daily Royal Mail collection and then dispersed throughout the system ready for delivery to households.